The Abraham Road Story
Abraham Road is the brainchild of Aaron Abraham. A bespoke board builder who wants to create boards and shapes that belong to everyone.
Abraham Road isn’t just a surfboard brand, it’s more than that; it’s a way of life, a philosophy, and in actual fact, a real road.
Abraham Road pays homage to the family and friends that have come before me. Especially Aaron’s Nan & Pop (Doug & Lorna Abraham) where the name derives from.
Back in the day, Abraham Road would lead into Hargreaves road (a dirt road) until you arrived atop of 30 acres overlooking the Coomera River. This is where our existence of all our makings truly comes to fruition.
This place still represents who we are today thanks to Doug and Lorna who paved the way for all of us to become what we are today. Those that know Abraham Road and Doug and Lorna, know that they have heavily influenced and changed your life for the better.
Abraham Road was a place where family are friends and friends are family. Nan & Pop welcomed everyone with open arms and believed that we all have something to offer and offering our home was what we did.
We all have a story and they are important to helping us grow. Dougie was always on the go and believed if you are going to do something, then do it properly and if you want it done properly, then do it yourself.
That attitude was exemplified by building the house and sheds that overlooked the river. He also built trailers, truck crates, horse floats, and crab pots. He saved dogs and horses, farmed crabs, chooks, bred and housed rodeo bulls, started a polocrosse club (Gold Coast Polocrosse) — he was an ideas man and a go-getter.
He was innovative and hard-working and was the first person to make milk tankers to collect milk from local dairy farms in the area to take to the local Gold Coast Milk Depot in Southport.
Making surfboards is now my craft as well as learning from many others along the way, I’d like to pay homage not only to Nan & Pop but everything they represent from all the people and family they welcomed and influenced throughout their lives because it helped influence theirs. Everyone has a story and your story is always welcome at Abraham Road.
”I love making surfboards, from shaping, glassing, and sanding, surfboards are my passion.”
The art of the craft and all its stages heightens my mind with a pure form of stoke, joy, and enlightenment. We are a small family business, we are humble, loving, and fun. All my boards have a story and exist purely from past experiences and from surfboard history.
My boards derive from a sense of where we have come from and directed to where we’re going — a retrospective evolution.
“Surfing is pure, joyous, and should be fun and that’s what my boards personify.”
Throughout my journey of crafting surfboards, I have been lucky enough to learn from and be influenced by the philosophies of great shapers such as Wayne Lowen, Gavin Upson, Gregg Webber, Mark “Macca” McNamara and especially Steve Del Rosso whose influence and guidance continues on today.
— Aaron Abraham
